Brand Partner · Wilcom

Turn artwork into stitch files that run first time

Wilcom states that it has developed embroidery digitising software since 1979, from its base in Sydney. Al Borj supplies, licenses and supports EmbroideryStudio and Hatch across the UAE, Saudi Arabia and the wider GCC, with training in Sharjah.

Editions for full production digitising, and simpler editions for home and small-business embroidery. Tell us your machines, your team size and your daily volume, and we will recommend the right licence.

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Embroidery softwareAuthorised partnerLocal trainingAnnual maintenance
Turn artwork into stitch files that run first time
§ About Wilcom

Wilcom builds embroidery design software

What Wilcom makes

Wilcom states that it has developed embroidery digitising software since 1979. Its EmbroideryStudio platform uses the .EMB file format, which is widely used in commercial embroidery production. The software turns artwork into stitch data, edits and resequences designs, and exports the stitch file your machine reads.

Why Al Borj represents Wilcom in the UAE

Al Borj has been equipping textile and embroidery operations across the UAE and the GCC since 1987. Embroidery shops and apparel decorators here run a mix of machine brands, and Wilcom states that EmbroideryStudio exports to the stitch formats used by Tajima, Barudan, Brother, SWF, Melco and ZSK. We handle the licence locally, install it, and train your operators in your own working hours. Send us your machine list and we will confirm the formats before you buy.

§ Why Wilcom

Why embroidery teams stay with Wilcom

Building this software since 1979
Wilcom states that it has developed embroidery digitising software since 1979 and that EmbroideryStudio is its professional production platform. That is a long record in one narrow field.
Many machine formats
Wilcom states that EmbroideryStudio exports to Tajima DST, Barudan DSB, SWF EBD, Brother PES and Melco EXP among other stitch formats. Send us your machine list and we will confirm what you need.
Four editions, one file format
Wilcom states that its EmbroideryStudio editions, Lettering, Editing, Decorating and Designing, all use the .EMB file format, so a design library moves with you when you change edition.
CorelDRAW built in
Wilcom states that the Decorating and Designing editions include CorelDRAW Graphics Suite, so vector artwork and stitch editing sit in one workflow. Ask us which version is bundled with the licence we quote.
Production automation
Wilcom states that EmbroideryStudio includes Name Drop for team names, matrix sequencing, auto branching and one-click export with worksheets. These are the tools that take the repetition out of a production run.
Local support in the UAE
Al Borj handles licensing, installation and operator training across Sharjah and the wider GCC, inside your own working hours.
§ The lineup

Wilcom software we supply across the GCC

Four editions, from full production digitising with CorelDRAW built in to a simpler package for home and small-business embroidery. All licensed, installed and supported by Al Borj in the UAE. Tap any edition to ask for a quote on WhatsApp.

EmbroideryStudio Designing, Professional embroidery digitising software
Professional · Full suite
EmbroideryStudio Designing
EmbroideryStudio Designing
Professional embroidery digitising software
  • ForFull manual digitising and production
  • IncludesCorelDRAW integration, PhotoStitch, Name Drop
  • AutomationMatrix sequencing and one-click export
  • Ask usCurrent version and licence terms
The full production edition, for shops that digitise artwork from scratch. Send us a sample of your artwork and your machine list and we will quote the licence.
EmbroideryStudio Decorating, Production embroidery and multi-decoration software
Mid tier · Auto-digitising
EmbroideryStudio Decorating
EmbroideryStudio Decorating
Production embroidery and multi-decoration software
  • ForProduction and multi-decoration
  • IncludesAuto-digitising, Auto Appliqué, sequin and bling effects
  • GraphicsCorelDRAW integration
  • Ask usCurrent version and what is bundled
Production shops that want auto-digitising, multi-decoration and team-name workflows without the full manual digitising toolkit.
Entry · Editing and lettering
EmbroideryStudio Editing
EmbroideryStudio Editing
Embroidery editing and lettering software
  • ForEditing and lettering bought-in designs
  • IncludesReshape and edit tools, multi-hooping
  • FontsLibrary of digitised fonts
  • Ask usCurrent version and font library
Shops that buy in digitised designs and need to edit, resequence, letter and multi-hoop without paying for a full digitising suite.
Hatch Embroidery, Home and small-business embroidery software
Home and small business
Hatch Embroidery
Home and small-business embroidery software
  • ForHome and small-business embroidery
  • EditionsSeveral, from a design library up to full digitising
  • FormatsMajor machine stitch formats
  • Ask usWhich Hatch edition suits your volume
Home embroiderers and small-business owners who want Wilcom's engine in a simpler package, with built-in learning resources.
1979
The year Wilcom states it started building embroidery software
Since 1987
Al Borj, your local UAE partner
Multi-format
Ask us to confirm the stitch format your machines need
UAE-based
Licensing, training and support from Al Borj
In the field

We were struggling with format compatibility. Our Tajima machines and our Brother units were running different files from different software. With EmbroideryStudio we work from one design and export what each machine needs. What sealed it for us was having Al Borj here in the UAE for the training and the licence.

Questions, answered

Wilcom software: common questions

Which Wilcom tier is right for my embroidery business?

For full production digitising, where you convert artwork into stitch files from scratch, look at EmbroideryStudio Designing. If your team buys in digitised designs and focuses on production, lettering and auto-digitising, Decorating or Editing will handle that at a lower licence cost. For home or small-business embroidery, Hatch uses the same Wilcom engine in a simpler package. Tell us your machine types, team size and daily volumes and Al Borj will match you to the right edition, on WhatsApp or through our contact page.

Does Wilcom work with the embroidery machines we already run?

Wilcom states that EmbroideryStudio exports to the stitch formats used by the major embroidery machine brands, including Tajima DST, Barudan DSB, SWF EBD, Brother PES, Melco EXP and ZSK. Send Al Borj your machine list and we will confirm format compatibility before you commit to a licence.

Does Al Borj provide training and installation support in the UAE?

Yes. We handle local licensing, software installation and operator training from Sharjah and across the wider GCC. Our team can take your digitisers through the EmbroideryStudio workflow from the first day. Reach us on WhatsApp or through our contact page to agree a training plan.

What is the difference between EmbroideryStudio and Hatch?

EmbroideryStudio, in its Designing, Decorating, Editing and Lettering editions, is Wilcom's professional production line, built for commercial digitising shops, apparel decorators and factory production. Hatch is Wilcom's home and small-business product: the same core engine in a simpler package, with built-in learning resources. Al Borj supplies both in the UAE.

Talk to a specialist

Ready to run your embroidery operation on Wilcom?

Licence options, edition recommendations, operator training and demonstrations. One message reaches an Al Borj specialist who knows the software and works in your market.

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